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Government – engage with students

Engage with the largest student community actively researching higher education, apprenticeships and careers in the UK. Access unrivalled data insights and multichannel campaigns to roll-out important communications to those who need to know about them.

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Engage with the largest student community actively researching higher education, apprenticeships and careers in the UK. Access unrivalled data insights and multichannel campaigns to roll-out important communications to those who need to know about them.

Among the UK's largest student audiences

We deliver smart, high-quality communications solutions that blend into students’ decision-making journeys. From events and digital campaigns to insights from first-party data and strategic consultancy – our packages enable government agencies to understand and engage with students in new and exciting ways.

<h3>Over 21,000,000 unique website sessions&nbsp;by students, parents and advisers in 2021</h3>

<h3>Over 1,000,000 registered with UCAS for 2022</h3>

<h3>Over 500,000 follow us on Instagram, Facebook and Twitter in 2022</h3>
Students talking

An engaged audience

“UCAS is a trustworthy authoritative organisation when it comes to education and careers. I would trust anything with UCAS branding on it, even if it’s about another university or organisation, because I know the information will be authentic and relevant to me.”  Jasmin Ford, BA (Hons) Creative Writing, University of Gloucestershire

Capture students’ attention

Every year millions of students look to us first to help them make important decisions about their futures. From early careers and apprenticeships to university options, we can help get your message through to the right people.

Understand students

From bespoke data insights products and market research to strategic consultancy, we can show you what they're looking for so you can make sure your policies and plans reflect their needs.

We're trusted

Students trust what we say. In fact, 77% trust the communications we share for our partners on our channels too*. We can get your messages heard through campaigns that students care about.

*Customer Feedback Survey, 2021

Reach specific student groups

Over 200 audience profile filters mean we can deliver specific messages to specific student groups – targeting by background, interests, location, subject and much more. We can deliver specific messages to specific student groups, ensuring important information reaches those it's most relevant to.
Engage niche audiences
Student applying for university

Invest in the future of higher education

We guide and inspire generations, unveiling new education choices and opening up exciting career opportunities. By working with us, you're investing in this too. That's because 100% of profits from commercial activities go directly back into the UCAS charity to improve what we do. 

We have a strong ethics framework – we’ll only work with organisations who align with our values. That's why our audiences trust us.

We'll make it easy for you to...

  

Reach and engage student minds

Our best-in-class data, rich media combos and advertising solutions give you the power to match your message with exactly the right audiences. 

Understand student audiences

Understand student views on a specific topic through Exact data insights and our research consultancy team to help develop policies and plans.

student at a ucas event

We can help with talent acquisition too

Reach the world’s biggest talent pool of students and graduates. They’re tech-savvy, flexible and bring fresh skills and perspectives. From apprentices and graduate roles to work placements and internships, we’ll connect your organisation to the people who can make it thrive.

Discover talent