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Student marketing for brands

Connect with one of the UK’s largest and most responsive youth audiences via our trusted brand. We understand who students are and what they're interested in buying. Gain loyal new customers by using our data insights to reach them.

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Connect with one of the UK’s largest and most responsive youth audiences via our trusted brand. We understand who students are and what they're interested in buying. Gain loyal new customers by using our data insights to reach them.

Among the UK's largest student communities

We deliver smart, high-quality marketing solutions that blend into students’ decision-making journeys. From events and digital campaigns to insights from first-party data and strategic consultancy, our packages enable brands of all shapes and sizes to identify and engage directly with their future customers.

<h3>Over 24,000,000 unique website sessions&nbsp;by students, parents and advisers in 2022</h3>

<h3>Over 1,000,000 registered with UCAS for 2022</h3>

<h3>Over 500,000 follow us on Instagram, Facebook and Twitter in 2022</h3>
Gen Z students at ucas event

How well do you know Gen Z?

Discover what you need to know to reach these savvy shoppers – hearing 7,296 first-hand student views. From favourite brands and ethics to social media habits and smart tech, dive into what really drives student decision making when it comes to finding the right products for them.

View Freshers Report 2022

Get your brand discovered

Millions of young people visit our channels each year. We know they’re preparing for and arriving at university with open minds – ready to level up with new phones, laptops, bank accounts, homewares, fashion, and much more. Get your brand centre-stage through our multimedia campaign packages that reach students when they need you most.

Grow brand kudos

Students trust what we say – and 77% of them trust the communications we share for our partners too*. Build your brand credibility on our channels with communications that stand out from the crowd.

*Customer Feedback Survey, 2021

Beat your competition

Our unrivalled audience data means we understand who students are and what they're looking for. Alongside successful advertising campaigns, our insight experts can help you understand future cohorts to inform new growth strategies that give them what they need. 

Wallet being pulled out of a back pocket

Students love a bargain

Students love a bargain and parents love saving money. Advertise your latest offers and discounts to students, all searching for new products and services to enrich their student experience.
Discover our Student Discount Platform

We'll make it easy for you to...

  

Increase brand awareness

Extend your reach to those who will be most interested in your brand – through targeted advertising, sponsored content, events, bespoke emails, and more.

Gain new customers

Over 200 audience segmenting filters mean we help you match your products and services with the exact audiences who would like to buy them.

Launch new products or services

Build credibility for new product launches to the students who'll most likely enjoy them. We’ll build a rich pipeline of touchpoints for you to reach the right people.

Reach students going to uni

Students starting their studies are in the market for new products and services to help them celebrate, prepare for, and settle in to uni life. Use our insights into the things they're looking to buy to create the ideal back to uni campaign.

Identify genuine students digitally

Banks use this service to prove they're helping to prevent bank fraud – to make sure they're only offering student accounts to genuine students. Get in touch if this service will be useful to your brand.

See which university courses are offered where

We're committed to refreshing our data every 24 hours. Subscribe to our Courses Data Service to complement your student marketing with accurate data.

Student applying for university

Invest in the future of higher education

We guide and inspire generations, unveiling new education choices and opening up exciting career opportunities. By working with us, you're investing in this too. That's because 100% of profits from commercial activities go directly back into the UCAS charity to improve what we do. 

We have a strong ethics framework – we’ll only work with organisations who align with our values. It's why we're trusted by our audiences. 

how-to-get-into-uni

Put your brand alongside ours

Place your brand alongside ours through this unique sponsorship opportunity. Get your brand noticed alongside youth audience insights about their university choices, their freshers' behaviour, students with disabilities, international students, LGBTQ+, and much more. 

Sponsor our student insight
student relaxing at their accommodation

Want to fill accommodation?

Students search for accommodation through UCAS. Access student insights, events and marketing campaigns to showcase the accommodation they're looking for.
Discover accommodation marketing with UCAS
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