Data products and services

We are committed to creating data and analysis to better understand admissions to higher education.

We are committed to creating data and analysis to better understand admissions to higher education.

Whether it’s to expand your marketing impact, secure your recruitment position, or develop a new course offering, we have the insight to help clarify your next steps.

With us, and our range of both free and value-added data products and services, you’ll think differently about the way you use data to make decisions. Get in touch with us to discuss how we can help you.

Please speak to your Customer Success Director to discuss the products available as part of your capitation fee, or contact a member of our specialist Insight Team on  01242 544 881 to find out about our full range of data products and services.

Digestible data products

We’ve created a series of products based on what providers have said they’re looking for, to make our data easy to understand and presented clearly so you can use / share findings for maximum impact. Each has a different level of data and analysis, depending on the solution it offers.



EXACT is a data service that can deliver datasets to a particular specification. It allows the customer to request data around applicants and provision to the UCAS Undergraduate and UCAS Conservatoires schemes. With a growing roster of over 200 variables, the user can subset and cross-tabulate the data by attributes of the applicants and courses in any combination. Statistics including number of applicants, applications, offers, replies, and acceptances can be requested for the chosen specification.



Provider EXACT Record Supplies (PERS) gives UCAS Undergraduate and UCAS Conservatoires provider customers their underlying data from EXACT as a computer readable file, free of charge. Understand your position during and/or at the end of the application cycle, benchmark, and analyse your year-on-year trends. Files contain one record for each application and acceptance at the provider, and will be in CSV format.



Track individuals into the UCAS applications system, and report anonymously on their outcomes or characteristics at aggregate levels. Users can request different output measures or reporting categories, according to what is best for their data. STROBE is particularly suitable for anonymous evaluation of application and entry outcomes from groups of individuals who have taken part in activities designed to encourage entry to higher education.


Application and Decision Tracker

Access weekly application numbers at sector, institution, and competitor group level, compared to the previous year as part of your UCAS contract.


Leaky Hosepipe Solution

Evaluate your conversion funnel across 28 touchpoints, identifying drop-offs, devising quick wins and long-term conversion plans.


Competitor Insight Dashboard

Delve into interactive dashboards to sharpen your view of current and emerging competitors across different market segments. 


Student Decision Reports

Understand the most important factors at play as your applicants respond to offers. Get real-time feedback via our survey as students submit their decisions.


Untapped Geographies

Regain applicant share, grow more in successful areas, and untap new geographies that are home to applicants you want.

Bespoke data consultancy

Generating actionable recommendations for your most complex challenges, our consultancy projects comprise the best of our people, analysis, sector knowledge, and first party data, to deliver something bespoke to you.

Combining our resources with yours, we work on a specific set of problems to deliver brand new insight and recommendations, unique to your organisation and goals. From identifying profitable markets, to designing new portfolios, taking on a big competitor to meeting new regulations, this collaborative approach is targeted and outcome-driven.

Your dedicated UCAS team of data scientists, insight analysts, policy specialists, and sector consultants, will build your report. Then, we deliver our advised course of action in person at your business, and discuss next steps.

More about data consultancy

Courses Data Service

Tap directly into our central resource of UK higher education course listings, to build, enhance, and transform your ability to offer trusted, authoritative, and accurate course information to your users.  Readily sustain your ability to present course search functionality, student advice, support forums, recruitment provisions, and much more, through an efficient and effective subscription service.

More about Courses Data Service

UCAS' data for research use

UCAS provides a rich set of data available for researchers to access via the ONS's Secure Research Service, as well as other secure data services.  


Upper footer region - placeholder