UCAS as your student marketing agency

Together we deliver smart, high-quality marketing solutions that blend seamlessly into students’ decision-making journeys. Our digital campaigns enable you to identify and engage directly with your future customers across the channels they frequent.

1. Creative consultation

Results from the right targeting can be even better with the right creative. Our team uses its years of experience to help your campaign get attention and generate action. Changes to subject line, visual layout, and campaign message can have a dramatic impact on your results. We’ll work with you to help your creative deliver results. Find below our creative tips that can help you to maximise your campaign. 

2. Audience segmentation

Reaching over 2.4 million prospective and current students every year, we hold the largest and only verified student database in the UK. We understand where students are in their decision-making, the touchpoints they are already engaged with, and the destinations they are considering. This gives you countless demographic, geographic, and behaviour-based segmentation opportunities.

3. Timing optimisation

The moment at which your campaign begins can directly influence the success you see. Our team understands the trends in engagement for your audience and how to get the most out of our marketing channels. We’ll provide ongoing guidance to optimise your activity and deliver your desired outcomes.

Our technical guidelines cover all the specs for all our marketing channels – these are in place so you have the best possible experience of working with us. Everything you need should be here, but your account manager is on hand to work with you if needed.